For Immediate Release

Search Engine Marketing Firm Netconcepts Welcomes New E-Business Account Director

New hire will drive online sales success of Netconcepts’ clients as part of team supporting customizable ecommerce solution, GravityMarket

Madison, WI, May 9, 2007 – www.netconcepts.com – Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, E-Business Account Director Fran Nahabedian to its Madison, WI office.

Nahabedian’s role with Netconcepts will be focused on driving the success of their E-Business client base. In so doing, she will be shaping the future development of Netconcepts’ customizable ecommerce solution, GravityMarket™.

GravityMarket, a powerful online retail management platform, is designed to provide retail owners a competitive edge as they grow their online business. Its features, such as a streamlined checkout process, has already helped firms such as billiards retailer PoolDawg increase their online sales exponentially.

A powerful solution like GravityMarket requires a powerful team to support its maturation. Nahabedian is perfectly suited to join such a team, as she brings a wealth of ecommerce experience to this vital new role.

Prior to joining Netconcepts, Fran owned a consulting firm focused on growing client revenues through strategic marketing. She has worked for several Fortune 500 companies such as American Airlines, Sabre, Travelocity, and Budget Rent a Car, all in the areas of strategic marketing and planning.

“It’s an honor to be working for Netconcepts, a firm as dedicated to best-practice ecommerce success as I am,” states Nahabedian. “Combining GravityMarket’s robust ecommerce features with our strategic online marketing services will enable our clients to achieve greater online success”.

“We at Netconcepts are proud to welcome Fran to the GravityMarket team,” states Jody Hartwig, Netconcepts’ VP of Client Services. ” Fran brings with her a great deal of experience in the field of ecommerce and we are confident that her added vision will be driving our client’s success for years to come.”

About Netconcepts, LLC

Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will “get found” in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, Van Dyke Supply, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

Read more in-depth about how good blog content can boost organic search in this article from Inc.com here.

“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”

Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.

Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.

One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com for all your educational toys & games for all ages.

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RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presenation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

Download and listen to the Audio recording: MP3 (34 MB)

For Immediate Release

Fortune 500 Company Adopts WordPress To Answer Credit Questions

Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

MADISON, WI (Janaury 17, 2007) Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

Countrywide Home Loans chose to work with Netconcepts because of the company’s experience developing search engine optimal sites (SEO).

“The SEO benefits of WordPress are obvious,” said Stephan Spencer, Netconcepts’ Founder and President. “‘Powered by WordPress’ is a phrase seen on millions of blogs. But one wouldn’t normally associate that phrase with any other type of website other than a blog. I predict that’s about to change as search marketers begin to appreciate the SEO benefits of running WordPress on microsites.”

Netconcepts’ own corporate site switched from a home-grown CMS to WordPress in August 2006 and showed a significant increase in traffic in the following months. Based on this experience, Netconcepts designed CreditDemystified.com to take full advantage of WordPress’ SEO power.

“We’ve equipped the site with all the SEO goodies like a tag cloud, tag pages, RSS, my SEO Title Tag plugin, and Technorati tags. One breakthrough was adapting the Ultimate Tag Warrior plugin to handle static pages, and not just posts,” Spencer continued.

The directive for Netconcepts’ website and SEO design team was simple, create a search engine optimized site using WordPress that doesn’t look like a blog.

CreditDemystified.com, designed to make credit information accessible and easily understood by visitors at a glance, has a wealth of credit related content covering credit repair to debt management. For many consumers, the topic of credit can be dull or intimidating, so the site includes fun and quick review elements such as the Credit Intelligence Quiz (CQ Quiz). The quiz provides a score, and includes useful information for participants to improve their credit knowledge.

Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.

One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.

Also see PoolDawg testimonial

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Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

The company came to Netconcepts to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.

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Of course, as a group blog, the blogging system supports multiple authors. It includes an RSS feed. Since DM News’ staffers go to plenty of conferences and trade shows, it’s not surprising that they blog frequently about what is happening at these shows; therefore a separate subcategory is dedicated to each of the major shows that DM News attends.

DM News, welcome to the blogosphere! Glad that Netconcepts could help you get there.

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